Founded in 1947 and headquartered in Seoul, as the FMCG arm of LG Group, the company oversees major divisions like Home Care, Beauty, Beverage and Nutrihealth. Factories of LG H&H have won numerous accreditations related to product quality and production process.

Under the Beauty Division, LG H&H oversees the R&D, branding and retail development of brands like THE FACE SHOP, BEYOND, CNP LABORATORY, TOMARU, DEAR PACKER, MAKEREMAKE, BELIF, HISTORY OF WHOO, SU:M37 and many more.



Cumulatively, LG H&H beauty brands have international presence of more than 40 countries and it is rapidly spreading the natural beauty philosophy across the globe with THE FACE SHOP at the forefront of its growth.

Since 2015, the company opened NATURE COLLECTION stores across South Korea, USA, Canada, Japan, Singapore, Taiwan, China and Thailand to meet the rising shift of consumer shopping behaviour towards multi-brand stores. Led by THE FACE SHOP as the main brand, the other brands in NATURE COLLECTION vary per country. In Malaysia, with partner QUESTEAM SDN BHD, the store is called NATURE SMART and the brands are :