WHO WE ARE

As Korea's pioneer beauty company committed to nature, THE FACE SHOP creates products from approximately 600 natural
ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin.

Launched in 2003 as Korea's pioneer beauty brand committed to nature and with a global presence of 3,000 stores
in 35 countries including USA, Canada and Middle East, THE FACE SHOP is the most commercially successful and
recognizable Korean brand with its famous tagline 'Natural Story'.

THE FACE SHOP arrived in Malaysia in 2006 and grew under the direction of branding and
retail specialist QUESTEAM SDN BHD. THE FACE SHOP has more than
50 stores across Malaysia up till 2017.

OUR CORE VALUE

THE FACE SHOP is inspired by nature and believes that there is natural beauty to everyone. Our core values are :
Naturalism
THE FACE SHOP products are made with natural ingredients.
Variety
THE FACE SHOP is committed to making a wide variety of products that customers want.
Value
THE FACE SHOP provides high quality products at affordable prices.

OUR BRAND IDENTITY

In 2015, THE FACE SHOP introduced its new brand identity, a circular emblem depicting Demeter, the goddess of beauty and the brand logo around her describing THE FACE SHOP heritage. The elegant new symbol centers around nature’s timeless beauty and willingness to deliver endless beauty to customers.